Course overview
| Qualification | Bachelor's Degree |
| Study mode | Full-time |
| Duration | 3 years |
| Intakes | March, July, September, November |
| Tuition (Local students) | $ 20,508 |
| Tuition (Foreign students) | $ 22,907 |
About
You have the wonderful chance to join in the APU-CMI Dual Accreditation program by registering for a certification through APU. Students pursuing a Bachelor of Arts (Honours) in Business Management with a specialisation in E-Business will have the option of obtaining a CMI L5 Certificate in Management and Leadership, which will be awarded subject to CMI moderation.
The Digital Marketing Institute has approved APU as a partner. The Digital Marketing Institute (DMI) is the gold standard in digital marketing accreditation, working to help today's marketers reach their full professional potential. DMI is the world's largest provider of Digital Marketing Courses, with a proven track record of improving digital professionals' skills to help them develop successful careers and promote continuous learning, thereby shaping the workforce of tomorrow.
APU's Bachelor of Arts (Honours) in Business Management with a Specialism in E-Business degree is designed to give you an advantage in the latest technologies associated with the Fourth Industrial Revolution.
Admissions
Intakes
Fees
Tuition
- $ 20,508
- Local students
- $ 22,907
- Foreign students
Estimated cost as reported by the Institution.
Application
- $ 31
- Local students
- $ 146
- Foreign students
Student Visa
- $ 502
- Foreign students
Every effort has been made to ensure that information contained in this website is correct. Changes to any aspects of the programmes may be made from time to time due to unforeseeable circumstances beyond our control and the Institution and EasyUni reserve the right to make amendments to any information contained in this website without prior notice. The Institution and EasyUni accept no liability for any loss or damage arising from any use or misuse of or reliance on any information contained in this website.
Entry Requirements
| GENERAL REQUIREMENTS | |
| DIRECT ENTRY TO LEVEL 1 OF THE DEGREE: | |
| STPM | • 2 Passes in STPM with a minimum Grade C (GP 2.0) and a Pass in English and Mathematics at SPM Level or its equivalent. |
| A-LEVEL | • 2 Passes (Grade A-D) in A-Level with a Pass in English and Mathematics at SPM/ O-Level/ IGCSE or its equivalent. |
| UEC | • 5 Grade B’s in UEC with a Pass in Mathematics and English. |
| MATRICULATION/ FOUNDATION | • Passed Foundation programme (minimum CGPA of 2.0). |
| ENTRY TO LEVEL 2 OF THE DEGREE: | |
| DIPLOMA |
• Successful completion of the APU Diploma or |
* The requirement to pass Mathematics and English subjects at STPM, A-Level and UEC can be waived should the qualifications contain Mathematics and English subjects with equivalent/higher achievement.
Note: The above entry requirements may differ for specific programmes based on the latest programme standards published by Malaysian Qualifications Agency (MQA). The qualification and entry requirements for the programmes will be determined based on the "Comparison List of Equivalency of International Qualifications with SPM (O-Levels equivalent) and STPM (A-Levels equivalent)" published by Malaysian Qualifications Agency (MQA).
| ENGLISH REQUIREMENTS | |
|
INTERNATIONAL STUDENTS |
• IELTS : 5.5 |
Curriculum
DEGREE LEVEL 1
- Introduction to Management
- Digital Thinking and Innovation
- Quantitative Skills
- Business and Communications Skills
- Business Economics
- People Management
- Accounting Skills
- Marketing
- Business Law
- Fundamentals of Entrepreneurship
DEGREE LEVEL 2
- Behavioural Science in Organisation
- Operations Management
- Innovation Process
- Business Ethics and Governance
- Business Research Methods
- Delivering Customer Value
- Enterprise Resource Planning with SAP Platform
- SPECIALISED MODULES
- E-Business Management
- Digital Marketing
- E-Commerce
- Social Media & Communication
- ELECTIVE MODULES (CHOOSE 1)
- Managing Finance OR Financial Management
INTERNSHIP (16 WEEKS)
DEGREE LEVEL 3
- Strategic Management
- Venture Building
- SPECIALISED MODULES
- Digital Strategy and Analytics
- Managing Change
- Investigations in Business Management
- Contemporary Management
- E-Business Procurement
- Enabling Technologies for Digital Marketing
- Global Marketing
- Business Management Project
- ELECTIVE MODULES (CHOOSE 2)
- Corporate Finance OR Building Customer Relationships
- Integrated Marketing Communications OR
Retail Marketing Management
MQA COMPULSORY SUBJECTS*
- Appreciation of Ethics and Civilisation (M’sian Students)
- Malay Communication Language (Int’l Students)
- Philosophy and Current Issues
- Workplace Professional Skills
- Integrity and Anti-corruption
- Co-Curriculum