Bachelor of Mass Communication (Hons) (Advertising and Brand Management)

Throughout this Bachelor of Mass Communication degree, you will learn the fundamental skills necessary for effective communication. You will master the fundamentals of research, honing your ability to gather and analyze data. Our emphasis on writing will help you improve your written communication abilities, allowing you to create captivating messages that are adapted to varied audiences and platforms.

Pass SPM//O-level or equivalent with 5 credits including English for entry with pre-university / foundation qualification (Except for UEC).

Pass SPM/O-level or equivalent with 3 credits including English for entry with Diploma qualification.

Taylor’s Foundation in Arts (FIA)

Pass with min. CGPA 2.00

Taylor’s Diploma in Communication (DICM)

Pass with min. CGPA 2.00

Sijil Tinggi Persekolahan Malaysia (STPM)

CC

Unified Examination Certificate (UEC)

Pass with min. 5Bs including English

(Note: Candidates without a Grade ‘B’ in UEC English may be admitted if the candidate has a credit in English at SPM or equivalent)

A Levels

Min. DD (2 subjects)

South Australian Matriculation (SAM) / SACE International

Min. ATAR 55

Canadian Pre-University (CPU)

Min. average of 55% in 6 subjects

International Baccalaureate (IB)

Min. 24 points in 6 subjects

Monash University Foundation Year (MUFY)

50%

Other Qualifications

• Pass Foundation / Pre-University from any other institution recognised by MOHE with min CGPA 2.0; or
• Pass Diploma from any other institution recognised by MOHE with min CGPA 2.0 or
• Pass Diploma in Media and Communication or its equivalent; or (Pre-requisite of credit in English at SPM level or equivalent is not required)
• Pass Matriculation from an institution recognised by MOHE; or
• Any other equiv. qualification recognized by M'sian Government.
• Application via APEL A is allowed. For the requirements please refer to the index page.

IELTS, TOEFL, MUET, UEC English

Pass English

Taylor's EET

Overall score 5.0

Taylor's IEN

Level 2 - Grade C

Pre-University/Diploma

Complete Pre-University/Diploma that was conducted in English

Semester 1/ Year 1

• Introduction to Mass Communication
• Intercultural Communication
• Critical & Creative Thinking
• Communication Theory
• Malaysian Studies

Semester 2/ Year 1

• Innovative Media
• Elective 1
• Media Writing
• Visual Communication
• Moral Studies / Islamic Studies

Semester 3/ Year 2

• Minor 1
• Communication Research Fundamentals
• Bahasa Kebangsaan ‘A’
• Advertising Principles
• Creative Concept and Visualising

Semester 4/ Year 2

• Elective 2
• Creative Copywriting
• Advertising Design & Execution
• Minor 2
• Interactive Media

Semester 5/ Year 3

• Minor 3
• Minor 4
• Media Strategy
• Brand Management
• Media Law and Ethics

Semester 6/ Year 3

• Internship/Practical Training

Semester 7/ Year 3

• Minor 5
• Minor 6
• Advertising Campaign
• Professional Media Workshop

Elective

Semester 2/ Year 1

• Performing Arts
• Introduction to Management
• Illustration & Visual Narrative

Semester 4/ Year 2

• Entrepreneurship
• Photography
• Public Relations Minor

Semester 3/ Year 2

• Social Psychology for Communication

Semester 4/ Year 2

• Organisational Communication

Semester 5/ Year 3

• PR Principles
• Promotional Writing

Semester 7/ Year 3

• Publicity & Media Relations
• Crisis Management

Broadcasting Minor

Semester 3/ Year 2

• Film Studies

Semester 4/ Year 2

• Audience Studies

Semester 5/ Year 3

• Broadcasting Principles
• Writing for Broadcast

Semester 7/ Year 3

• Publicity & Media Relations
• Radio & TV Production

Journalism Minor

Semester 3/ Year 2

• Photo Journalism

Semester 4/ Year 2

• Digital Storytelling & Production

Semester 5/ Year 3

• Print News Reporting
• Creative Writing

Semester 7/ Year 3

• Reporting for New Media
• Newspaper & Magazine Production